Yelp is an online city guide dedicated specifically for user-generated reviews. You need to claim your free local business search listing here especially if yours is a consumer-oriented brick-and-mortar businesses. Over 53 million people visited Yelp in June 2011 to make spending decisions so it makes sense to make sure you claim your web presence there.
Yelp provides a complete business owners guide for those new to Yelp.
The first step is to see if your business is already included in Yelp’s listing, so perform a search for your business name & location. If no results come up, you will see a large, red “Add Business” button on the page.
To add or claim your business, uou will need to sign up for a free Yelp account.
If you find your business already listed, you’ll need to claim your business listing. To claim it, navigate to your business page and click on “Edit Business Info” and add photos, a detailed business description, up-to-date information, history, and specialties.
Yelp allows you to communicate with consumers who connect with your business via the site. Those communications can be either privately or public. You can also track how many people have viewed your business page.
Once you’re a member of Yelp, you too can review and recommend other businesses.
Like Bing’s local business listing service– Yelp also allows you to create daily deals Groupon style with your Yelp listing.
It’s possible your business is already listed on Yelp. It’s equally likely that your business has already been reviewed on Yelp.
Yelp employs a review filter which designed to help protect against fake reviews, including those that might be written by a competitor or a disgruntled former employee. Yelp’s goal is to provide consumers a legitimate place to find authentic first person reviews of local businesses.
Claim your Yelp listing and use it to find out what consumers really think about your business.