Advertising on the Internet

There are a lot of ways to advertise your business on the internet.  One of the most popular ways is to build a web site and wait for customers to find your business online.   Of course, if you’ve tried that already – you may have found there’s a lot more to advertising on the internet than simply having a web site.

In order to start finding customers online you need more than just a web site.  You need a web site that can be found by new customers when they’re searching for the products and services your business provides.

There are lots of ways to get your business to the top of those sought after search terms.  When your business listing appears when people in your area are searching for the products and services online – it’s one of the most effective forms of  local business advertising.

However, until recently – getting your business listing in front of customers searching for your business meant either spending money on PPC (pay per click advertising) or hiring a web professional well versed in SEO (search engine optimization) to get your web site listing to the top of these searches.

While both PPC and SEO services are well worth the investment – the ROI (return on investment) from these is dwarfed by the latest option for advertising on the internet  Local search literally blows both PPC and SEO out of the water when it comes to ROI simply because of the cost – local search listings are free local business advertising.

While local search listings are free – for now- they’re incredibly effective.  Local search listing take up approximately 1/3 of the screen on a traditional computer – and literally engulf the screen of mobile devices and smart phones.

Since they appear on the first page of many searches – it’s literally one of the most effective forms of advertising your business on the internet.

So while PPC and SEO may be wise investments to promote your business online – both work best when done by a seasoned professional.

Meanwhile, claiming your local business listing is so easy – anyone can do it with our easy to use – easy to follow Business Owner’s Guide to Local Search.  In this informative guide, you’ll be taken step by step through claiming your most valuable local search listings.