When it comes to online yellow page directories – there are two monster players: YP.com (yellowpages.com) and SuperPages.com. It’s well worth your time and effort to claim your business listing at this online directory superstar site.
When you claim your listing at YP.com – you are not only claiming it there – but at other online directory sites which USE the YP.com listings to power their listings as well such as Addresses.com and Real Pages Live.
To claim your YP.com local listing, you’ll need to click here and enter your phone number to get stated.
Your free business listing includes a link to your website and the ability to add vital information to the business description part of your business listing.
Of course, you can pay for additional services to gain even greater exposure for your business through YP.com.
YP.com is an AT&T production and they now offer a Groupon style “daily deals” product so merchants can offer big discounts to lure new customers to their place of business.
YP.com as part of the AT&T family offers a wide variety of options for you to promote your business online. According to the site, the YP.com network provides exposure to over 185 million monthly searches according to AT&T Interactive Analytics, average of monthly internal data collected from January through May 2010.
The AT&T Real Yellow Pages provides over 275 million monthly references according Burke Local Media Tracking Study, January – December 2009.
Claiming your free local business search listing at YP.com is a no brainer. Whether or not to use the other options offered by AT&T to promote your business really depends upon how “visible” YP.com is when local consumers search for your business.
Do your own market research and search for your business using Google, Yahoo and Bing. If during your search, you see YP.com listings appear on the first page- then it’s probably a good idea to opt into the premium listing services offered by YP.com.